Reigning Champ

Canadian label Reigning Champ designs and manufactures premium athletic wear.

It is based in Vancouver, BC and was founded in 2007 by Craig Atkinson, a seasoned garment producer known in the industry for his less-is-more approach to premium activewear. Renowned for its high-quality minimalist essentials, the label is guided by the principles: ‘Respect the details. Master simplicity’. Key signature fabrics such as cotton, heavyweight fleece and merino wool are manufactured in-house in Vancouver.

They design and develop signature fabrics, emphasizing rugged construction and unrivaled comfort.