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ApuntoB is an Italian brand who creates timeless clothes. The endless search for shapes, fabric and care in details characterize this brand. With the conviction that clothing is a way of life, a true representation of oneself, ApuntoB creates timeless pieces that embrace simplicity. Effortless shapes and rich textures define its collections. ApuntoB combines thought and attention in every detail to create a distinctive and vibrant brand. "The goal is not to dress, but to live."