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Asciari Milano, whose founders are Pietro and Federica and their mother Marta, objective is to create a distinct and timeless style, based on precise aesthetic and cultural standards where beauty is interlaced with good manners, elegance is understated luxury and extreme quality is discovered with a touch. The research and love for essential shapes, natural fabrics, fine tailoring and manufacturing transform into a cultural path that finally takes shape with the creation of the first collections, under the name of Jolie Kica. A natural evolution leads to Asciari, which refines the stylistic touch and combines the original vocation of researching the harmony of the past with an avant-garde attitude.