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The Conceria Guidi Rosellini tannery was founded in 1896 by Guido Guidi and is currently operated by his direct descendant, Ruggero Guidi. Today, Ruggero Guidi is running the tannery and has spent his time and energy looking for the perfect balance between advanced technologies and respect for his heritage of traditions and skills. Passion for leather and respect for its tradition are the core of Guidi's shoe collection project. He refuses the mass production logic being instead focused on his own independent research beyond all the trends. Guidi is the tie existing between the object and its possessor.