HOPE is a Swedish fashion brand with a passion for high-quality garments that inspire and emphasize individual style. In 2001, HOPE founders Ann Ringstrand and Stefan Söderberg launched their first women’s collection. When the first collection for men was launched in 2005, it immediately became a go-to favourite of the Swedish fashion establishment. In 2016, Frida Bard took over as new Head of Design.
HOPE creates contemporary, high-quality fashion, aimed to inspire and emphasize individual style. They believe in progressive, yet timeless, design, strong tailoring and attention to detail. They're passionate about DIVERSITY, CREATIVITY and SELF EXPRESSION.