TOUJOURS, means "daily" in French. Its designer, Masayo SHIMENDO, is active as the director of TOUJOURS. He has education background of graphic design and was involved in the package design. He is also experienced in public relations for journals. The value of the brand is to produce to enjoy their living of every day as fashion by using the natural materials which selected carefully, trying to draw out the texture and the expression of itself as much as possible, and paying careful attention to the comfortable feeling when it's worn and the pleasant feeling that is invisible but quite important.