B-Sides was founded by two longtime friends and vintage jeans collectors, Claire Lampert and Stacy Daily, who quickly moved on from upcycling old models to making their own pants. They use denim originally designed for traditional workwear and renowned for its thickness and naturally flexible texture, which is woven by 19th-century family mills in Georgia and North Carolina, exemplifying the brand’s inherent retro aesthetic. Flattering, timeless fits are given a playful twist by upcycled washes, distressed effects and patchworks.

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