Jeanerica is launched by Lena Patriksson and Jonas Clason.
The world of denim is familiar to them, Clason has previously worked as the head of denim and special projects at Acne Studios, before teaming with Patriksson.
The brand starts from an irrefutably Swedish aesthetic and juxtaposes important cultural references. The result is classic and timeless denim models that combine trendy cuts with clean, versatile colors.
In addition, Jeanerica adopts an ecological philosophy by using sustainable production methods and recycled organic fabrics.