Yosuzi, is a lifestyle brand celebrating the native myths and cultures of South American tribes.
In the guajiro native dialect, Yosuzi means "cactus flowers". Born and raised in venezuela, Yosuzi spent her childhood immersed in the traditional ceremonies, stories and artisanal crafts of her ancestral guajiro heritage.
After a BA from Boston University in sociology, Yosuzi spent the next decade of her career at the intersection of film, fashion and advertising as a creative in New-York, LA and London, where she's now based.
With her mother Irunu, she embarked in 2014 to reconnect with her family's native american heritage. Irunu helps her to forge relationships with the community leaders of the tribe, who made introductions to the local craftsmen. Yosuzi worked with the craftsmen to adapt the hats and bag to her customers'specs.
Bags are made of 100% iraka palm straw, harvested from the Iraka Palm, and finished with whimsical handwoven. There are made with a diagonal weaving technique unique to the tribe.